The high season isn’t just about bustling bookings—it’s a golden opportunity to make a lasting impression. While delivering exceptional service, it’s equally important to focus on guest reviews. These reviews don’t just reflect guest experiences; they impact your property’s visibility long after the season ends.
Guest Reviews: The Modern Word-of-Mouth Marketing
In today’s digital age, guest reviews serve as powerful marketing tools. They influence decisions, build trust, and help establish credibility.
- 98% of consumers read online reviews for local businesses. (BrightLocal, 2024)
- 76% of travelers consider reviews essential when making booking decisions. (BrightLocal, 2023)
- 59% of consumers avoid properties with fewer than 20 reviews. (BrightLocal, 2024)
High-quality guest reviews on platforms like Tripadvisor and Booking.com boost your rankings and improve your visibility. During the high season, reviews are your secret weapon to staying on top for months.
Quick Tip: Responding to reviews is key—properties that reply to guest reviews are 41% more likely to attract new bookings.
Transforming Guest Reviews into Year-Round Success
Collecting guest reviews is only the first step. To truly capitalize on them, use these reviews strategically throughout the year:
1. Use Guest Reviews to Enhance Your Social Media Presence
Guest feedback is a goldmine for engaging social media content. Pair positive guest reviews with stunning visuals to draw in potential guests.
- Highlight Unique Features: If a guest raves about your rooftop bar, showcase the sunset view with their review.
- Celebrate Culinary Delights: Post a video of the chef preparing dishes mentioned in guest reviews.
User-generated content is one of the best ways to build trust and increase engagement. Consider creating short videos or TikTok-style clips based on guest reviews.
2. Incorporating Guest Reviews into Your Website Content
Let guest reviews inform your website updates. Fresh, engaging content based on real experiences resonates more with future guests.
- Showcase Popular Amenities: Feature guest feedback about your cozy lounges, paired with fresh photos.
- Highlight Your Location: Use guest reviews to emphasize your property’s proximity to key attractions or transport links.
Updating your website with guest reviews helps improve your SEO and aligns the site with what guests truly value.
3. Optimize Your Services with Guest Reviews
High-season guest reviews often highlight your property’s strengths and areas for improvement. Use feedback to fine-tune your operations and service offerings.
- Streamline Operations: If guest reviews mention slow check-ins, evaluate your process and technology.
- Refine Dining Services: Reviews about food delays can highlight inefficiencies that need to be addressed.
Stat to Note: 94% of consumers avoid businesses with unresolved negative reviews. Addressing feedback proactively strengthens guest loyalty.
4. Encourage Guests to Leave Reviews
Make it easy for guests to share their experiences. Here’s how to encourage more guest reviews:
- Place QR Codes: Put QR codes in rooms or at the front desk for easy access to review platforms.
- Automate Review Requests: Send automated follow-up emails or texts after guests check out.
- Staff Training: Train your team to remind guests to leave reviews during checkout.
Turning Guest Reviews into Strategic Wins
Guest reviews are an invaluable resource that can help your property succeed year-round. Here’s how you can turn them into wins:
- Boost rankings with consistent, positive reviews.
- Enhance services based on feedback to exceed expectations.
- Create compelling marketing content that speaks to future guests.
Partner with Augrev Hotel Consulting to make the most out of guest reviews. Together, we’ll ensure your hotel or vacation rental shines year-round by leveraging feedback to boost bookings, improve guest experiences, and drive revenue growth.
