The holiday season is a prime time for hotels to attract guests and boost revenue. But let’s be real, those hefty OTA commissions can take a big bite out of your profits.
So, how can you make this festive season your most profitable yet?OTA Sales & Revenue Management
1. Deck the Halls (of Your Website)
- Holiday Makeover: Give your website a festive makeover with holiday themes and special offers.
- Mobile-Friendly Magic: Ensure your website is mobile-friendly for on-the-go bookings.
- Seamless Booking: A smooth booking process is key to converting visitors into guests.
2. Offer Festive Perks and Packages
- Holiday Cheer: Create special holiday packages with added perks like festive dinners or spa treatments.
- Local Experiences: Highlight local attractions and activities to enhance the holiday experience.
- Exclusive Deals: Offer exclusive discounts and promotions to guests who book directly.
3. Leverage the Power of Social Media
- Share the Festive Spirit: Post stunning visuals of your holiday decorations and events.
- Run Contests and Giveaways: Engage your audience with exciting contests and giveaways.
- Use Paid Advertising: Target your ideal guests with targeted ads on platforms like Facebook and Instagram.
4. Implement a Direct Booking Tool
- Booking Engine: A powerful tool to streamline the booking process and capture more direct bookings.
By following these tips, you can reduce your reliance on OTAs, boost your direct bookings, and enjoy a more profitable holiday season.
Ready to take your hotel’s holiday bookings to the next level? Contact Augrev Hotel Consulting today.
