Boost Your Hotel’s Profitability: Mastering OTAs with Augrev Hotel Consulting
The Ultimate Guide to Leveraging OTAs for Your Hotel’s Success
Online travel agencies (OTAs) are essential for attracting bookings but often come with high commission fees.
Here are five powerful strategies from Augrev Hotel Consulting to help you master OTAs and boost your hotel’s profitability.
1. Optimize Commissions and Upselling Opportunities
OTAs can charge up to 30% in commissions, so it’s crucial to evaluate if the business gained is worth the cost. Aim for a “fair share” of bookings from OTAs relative to your market. Offset commission costs through strategic upselling by offering personalized in-house experiences like in-room wine, transportation services, or flexible check-in/out times.
2. Diversify Booking Channels Opportunities
Avoid dependence on a single booking source by diversifying your channels. Use your website, phone bookings, GDS, and central reservation systems effectively. Leverage guest data to drive direct bookings through targeted loyalty programs and email campaigns, ensuring a balanced distribution mix.
3. Enhance Your OTA Listing
Treat your OTA listing like prime real estate. Invest in high-quality photos, detailed descriptions, and highlight unique features. Keep your content consistent across all platforms and maintain regular communication with your OTA Market Manager to stay informed about the latest trends and strategies to improve your listing’s visibility.
4. Ensure Rate Parity
Maintain consistent pricing across all channels to build trust and drive direct bookings. Offer additional incentives for direct bookings, such as dining credits or exclusive deals, to make direct booking more appealing without undercutting OTA prices.
5. Proactively Manage Your Reputation
Boost your hotel’s profitability and master the OTA game with Augrev Hotel Consulting. Implement these strategies to transform OTA challenges into opportunities and drive your hotel’s success. Contact us today to learn more and take the first step towards transforming your hotel’s performance.
